Executive Summary

Stationery Zone is a new retail stationery store that will cater all the requirement of people under one roof in Jodhpur, Rajasthan. As our name suggests our focus is on stationery supplies which includes college books & study material, magazines, specialized paper, preprinted invitations, greeting cards, pens, and other miscellaneous stationery items and small office supplies .The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards Our focus is to position ourselves as the top retail stationery store servicing this particular market. Our intentions are to obtain 80% market share and become a central hub for providing the entire stationery item to the mass population Stationery Zone will be located at Hotel Sunrise, Paota. Stationery Zone will centralize itself directly in position to the residential location. We believe that this is critical to our initial success and long-term growth.

Stationery Zone

Objectives

To create a shopping environment that caters to the stationery needs of thedifferent section of the society.

To earn 80% market share and become the number one stationery store inJodhpur.

To have a large customer base by the end of the first operating year 

To receive a 50% profit margin within the first year.

Vision

To evolve into giant retail stationery store focused on customer needs and customization.

Mission

The Stationery Store’s mission is to provide customers with an outstanding array of stationery supplies while concurrently offering an extensive line of stationarycustomization services for events and businesses within the target market.

Keys to Success

In order to succeed in the western wear apparel industry Jubilant Western Wear must:

Carry an assortment of stationery supplies to fit the more ample frames of their customer 

Provide customers with top notch personalized customer service in an atmosphere of hospitality

Advertise and promote in areas where the target customer base is available.

Continuously review our inventory and sales and adjust our inventory levels accordingly.